How did two brothers with a lifelong affinity for all things food end up baking the best soft pretzels in the country?
With a little help from their friends, of course.
Four guys, a girl and a pretzel place. Like many good ideas, this one started with a few beers at a local bar. Drinking together and munching on bowl after bowl of flavorless cardboard nuggets, the partners behind The Pretzel Company decided we did not like most pretzels. And we thought we could do better.
On December 5, 2014, York City Pretzel Company opened their doors in downtown York. The 1,200 square foot location served as a working pretzel bakery in the back and retail soft pretzel café in the front.
York City Pretzel Company launched with two brothers, three friends, one professional baker, and our literal moms helping out. We had a third-hand oven with only one working motor. And yet, within three months, Zagat Philadelphia had declared our pretzels “worth the drive” from Philadelphia and we went from a little pretzel shop on Market Street to a little commercial bakery. Prior to the COVID-19 pandemic, 60% of our revenue came from wholesale pretzel products to regional restaurants.
Today we’re better known as The Pretzel Company, the digital face of York City Pretzel Company, after we pivoted to online sales during COVID.
Since launching The Pretzel Company in May 2020, our e-commerce business has shipped hundreds of thousands of pretzels to every corner of all 50 United States. From Florida to Oregon and all points in between, our brand has garnered thousands of five-star reviews.
We’re still two brothers, but now that “girl” became a wife, our team is now two dozen-plus strong, and our kids (and newly-retired dad!) help out from time to time. Oh, and we finally updated our ovens and have tripled our baking capacity.
Pretzels Born in York.
We hail from York County, PA: Snack Food Capital of the World.
We call it Pretzel Country. Nearly every soft pretzel that you see being sold on the internet has been touched, prodded, or formed by a machine at every step of the manufacturing process. But not ours.
The spirit of the region is ingrained in who we are, and in the products we create by hand. When we say we’re located in the Pretzel Capital of the United States, we mean it. 80% of all pretzels produced in the US are made within an hour’s drive of our bakery.
Being from Pretzel Country, we know a thing or two about quality snack food.
SO... Have you tasted your new favorite soft pretzel yet?
What are you waiting for? Give us a try. And then share the love with your friends and family.
We're shipping pretzel goodness nationwide.
Don’t Get it Twisted - You’ll Taste the Difference in our Pretzels
Pretzels have been around for thousands of years... and some of them taste that way. Sure, we use a simple and traditional recipe, but our pretzels are anything but ordinary. We make the best tasting soft pretzels you’ll find anywhere—hand-twisted and using only high-quality ingredients. We guarantee it.
Family-owned. Small batch. Hand-twisted. We are the Pretzel Company and we're not your grandma's pretzels. (Though, we know she’d love them too!) Don’t take our word for it - taste the difference that love and human-power make in every bite of our signature soft pretzels.
Nothing says “I Love You” Like a Box of Freshly Baked Pretzels
We cut our teeth serving freshly-baked soft pretzels in the heart of pretzel country. Now, we’re bringing those delicious pretzels right to your doorstep in all 48 continental states.
They make the perfect - wedding, baby, birthday, just-because gift or keep them for yourself, we won’t judge!