Influencer Collaboration

The Pretzel Company Social Media Influencer Guide

Welcome to The Pretzel Company Family! 🥨
We’re thrilled you’re interested in collaborating with us! Below, you’ll find everything you need to know about receiving and reviewing our pretzels to share your experience with your audience.

What We’re All About

At The Pretzel Company, we craft hand-twisted, freshly baked soft pretzels with simple, high-quality ingredients. Born in York, PA—the Snack Food Capital of the World—our pretzels bring bakery-fresh flavor to homes nationwide. Whether it’s for gifting, snacking, or celebrating, our pretzels are a perfect fit for any occasion.

How It Works

  1. Submit Your Request
    Send an email to meagan@thepretzelcompany.com with

    • Social media handles and engagement stats
    • Audience demographics
    • Why you’d love to partner with us
    • Your name and address for Pretzel Box shipping

  2. Receive Your Pretzels
    Approved influencers will receive a curated box of our best-selling pretzels or an exclusive seasonal product. The box could include:

    • A mix of our Signature Soft Pretzels, nuggets, or Pretzel Crunch
    • Pretzel salt and heating instructions
    • A surprise dip or seasoning

  3. Share the Pretzel Love
    Post your honest review on your platform(s). Include your favorite ways to enjoy our pretzels, from snacking to hosting to creating recipes!

Posting Guidelines

We want your posts to feel authentic and aligned with your style. Here’s what we ask:

What to Highlight:

  • The hand-twisted craftsmanship and freshness of our pretzels.
  • How you prepared or enjoyed them (e.g., reheating process, favorite dips, party spread ideas).
  • The versatility of our products—perfect for snacking, gifting, or celebrations.
  • Any creative recipes you came up with!

Content Formats:

  • Instagram: Feed posts, Reels, or Stories with swipe-up links to our website.
  • TikTok: Fun, engaging videos showcasing your pretzel experience.
  • Pinterest: Share recipes or creative styling ideas for gatherings.
  • Blog/YouTube: Longer reviews or unboxings.

Tag Us:

  • Instagram: @worldsbestpretzels
  • TikTok: @thepretzelcompany
  • Hashtags: #ThePretzelCompany

Include Our Link:

Direct your audience to shop our products at www.thepretzelcompany.com.

Content Tips for Influencers

To help you create scroll-stopping content that highlights the magic of The Pretzel Co., we’ve put together some tried-and-true tips. Whether you’re posting a quick snap or an in-depth review, these ideas will help showcase our pretzels at their best.

1. Set the Scene

  • Use Natural Light: Soft daylight is your best friend. Take photos near a window or outdoors for a warm, inviting look.
  • Add a Cozy Vibe: Incorporate elements like cutting boards, neutral linens, and warm-toned props to create a homey, snackable feel.
  • Keep It Clean: Avoid clutter in your frame so the pretzels are the star of the show.

2. Show the Process

  • Unboxing: Capture your excitement while unboxing the pretzels and showing off the packaging.
  • Reheating: Film or photograph the process of brushing with butter, sprinkling with salt, and heating in the oven or air fryer.
  • Close-Up Crunch: Snap a photo or take a video of the perfect tear, showing the soft interior and golden crust.

3. Get Creative with Pairings

  • Show Your Style: Pair pretzels with dips, spreads, or toppings that match your taste. Our favorites include mustard, cheese spreads, and sweet dips like chocolate or caramel.
  • Add a Beverage: Highlight how pretzels pair with coffee, tea, craft beer, or cocktails for a complete snack moment.
  • Build a Board: Arrange the pretzels with charcuterie, cheese, and fresh fruit to create an eye-catching party board.

4. Engage Your Audience

  • Ask Questions: Post a poll or question in your captions or Stories like, “Which dip would you choose?” or “Are you team savory or sweet pretzels?”
  • Show Personality: Share a fun or relatable story about your experience with the pretzels.
  • Invite Participation: Encourage followers to share their favorite pretzel toppings or how they’d serve them.

5. Nail the Angles

  • Flat Lays: Shoot from above for a clean, styled look with all the elements in focus.
  • Close-Ups: Zoom in to show the texture of the pretzels, salt crystals, or melted dip.
  • Lifestyle Shots: Show yourself enjoying the pretzels at a party, on a cozy movie night, or as a midday snack.

6. Play with Video

  • Reels/TikToks: Show the journey from unboxing to snacking. Use trending sounds or catchy music to keep it fun.
  • Crunch Appeal: Capture that satisfying crunch or a fluffy softness pull in slow motion.
  • Step-by-Step: Create a quick tutorial on how you heat and serve the pretzels for the ultimate experience.

7. Highlight the Details

  • Handcrafted Quality: Show off the hand-twisted design or sprinkle the salt for an aesthetic touch.
  • Freshness: Highlight how soft and fluffy the pretzels are inside.
  • Packaging Love: Include shots of our signature packaging to emphasize quality and care.

8. Caption Inspiration

  • Be Authentic: Share why you love the pretzels and how you’re enjoying them.
  • Add Humor: “Twist and shout—it’s pretzel time!”
  • Keep It Relatable: “Is it a snack, a meal, or just my new obsession? Asking for a friend.”

9. Experiment with Themes

  • Seasonal Vibes: Add holiday or seasonal touches, like fairy lights, fall leaves, or summer picnic vibes.
  • Event Ideas: Showcase the pretzels as part of a party spread, game day snacks, or a movie marathon.
  • Gifting Moments: Capture how the pretzels make a perfect gift, from the unboxing to the happy recipient.

What’s in It for You

  • A chance to share an exclusive, high-quality snack with your audience.
  • A potential affiliate partnership with commission on sales.
  • Re-posting opportunities on our channels to spotlight your creativity.

FAQs

1. How do I apply?

Send an email to meagan@thepretzelcompany.com with

  • Social media handles and engagement stats
  • Audience demographics
  • Why you’d love to partner with us
  • Your name and address for Pretzel Box shipping

2. Is this a paid collaboration?
Currently, we’re offering product exchanges for honest reviews, with potential for paid partnerships based on performance.

3. Can I request specific products?
We’ll do our best to honor specific requests, but the selection may vary based on availability.

4. When should I post?
We’d love to see your content live within 2-3 weeks of receiving your pretzels.

5. What if I have questions while preparing or photographing the pretzels?
Reach out to us anytime at meagan@thepretzelcompany.com.

Ready to Collaborate?

Send us an email at meagan@thepretzelcompany.com and join us in sharing the pretzel love! We can’t wait to see your creative takes.

🥨 The Pretzel Company Team

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